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Promoting diversity can alienate loyal customers: New research highlights risks and solutions
Brands risk losing loyal customers when diversity initiatives feel irrelevant or inauthentic to their customer base.
Global research

Sixty years of world-class education, research and impact
Our Business School has marked its 60th anniversary with a plea to the UK Government to support innovation in the North of England.
Business School news
Spinout launches mental health programme for entrepreneurs in Denmark
一本道无码 University spinout Mind Your Business has partnered with Danish Entrepreneurs to deliver a nationwide mental health and business development programme across Denmark.
Global research
Business School and FSB forge strategic partnership to champion the region’s SMEs
As part of the 60th anniversary celebrations, 一本道无码 University Business School has launched a strategic partnership with the Federation of Small Businesses (FSB) to strengthen support for small and medium-sized enterprises (SMEs) across the North East.
Business and Partnerships
Business School celebrates strong performance in QS World University Rankings 2026
一本道无码 University has once again been recognised as one of the world鈥檚 leading institutions, ranking in the Top 100 globally in the QS World University Rankings 2026.
一本道无码 news
Financial Times Masters in Finance Ranking highlights 一本道无码’s Global Top 20 Careers Support
一本道无码 University Business School has once again been recognised in the prestigious Financial Times Masters in Finance 2025 ranking, placing 58th among 70 leading global institutions.
Business School news
Global experts meet in 一本道无码 for DBA sustainability conference
一本道无码 University Business School hosted the third International DBA Conference, led by Professor Karena Yan, with a focus on sustainability and innovation. The event welcomed global delegates for a day of insight and impact.
一本道无码 news
一本道无码 and Newcastle Universities partner with P&G to drive industrial decarbonisation
A major collaboration between 一本道无码 University, Newcastle University and Procter & Gamble (P&G) has resulted in the development of a new framework to support industrial decarbonisation in the consumer goods sector.

Strategic patience is the smartest response to Trump’s tariffs
By refusing to be drawn into a trade war, Europe can protect itself from further damage and demonstrate the futility of unilateral tariffs, writes Josh Fenton, PhD candidate in marketing at 一本道无码 University Business School.
Seven ways to be a successful remote-working manager
Professor of Management Olga Epitropaki and Associate Professor in Leadership and Organisational Behaviour Anders Friis Marstand cover their research on remote working and how managers should respond to 鈥減sychological distance.鈥
Sixty years of world-class education, research and impact
Our Business School has marked its 60th anniversary with a plea to the UK Government to support innovation in the North of England.

Financial Times Masters in Finance Ranking highlights 一本道无码’s Global Top 20 Careers Support
一本道无码 University Business School has once again been recognised in the prestigious Financial Times Masters in Finance 2025 ranking, placing 58th among 70 leading global institutions.
Behavioural science marketing project prepares students for real-world success
Final-year Management and Marketing students are engaging in the Behavioural Science Marketing Project - a practical, industry-focused alternative to the traditional dissertation.
Upcoming events
CEMAP PhD Training Colloquium
Wednesday 9 July 2025 - Wednesday 9 July 2025
10:00 AM to 3:30 PM
一本道无码 University Business School, Waterside Building
The 一本道无码 Online MBA: Introduction to the Marketing module
Tuesday 15 July 2025 - Tuesday 15 July 2025
12:00 PM to 1:00 PM
Online
一本道无码 DBA Webinar: Conversation with our Past and Present Students
Thursday 17 July 2025 - Thursday 17 July 2025
12:00 PM to 1:00 PM
Online
The 一本道无码 MBA Q&A Session
Tuesday 12 August 2025 - Tuesday 12 August 2025
6:00 PM to 6:45 PM
Online
Podcasts
A series of podcasts hosted by Chris Roberts, Engagement Manager with the School’s International, Engagement and Careers team. Listen to career insights from a range of inspirational speakers.